Here you find all you need to know about Search Engine Optimization

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1. SEO - Definition

According to Wikipedia , search engine optimization is the process of improving the visibility of a website or a web page in a search engine’s “oragnic” or un-paid search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
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2. SEO - Strategy

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. ( source : Wikipedia )
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3. SEO - Rankings

Spider-driven search engines such as Google, Yahoo! use “robots” or “crawlers” to score websites across the Internet. Robots crawl each site and “score” pages based on how relevant they are. A website’s score or placement within a spider driven search engine is derived from hundreds of variables such as link popularity, density and frequency of keywords in page content, HTML code, site design and others. The ranking algorithm is constantly changing , and it was never made public by Google.
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4. SEO - Getting Indexed

Before your website can rank high in Google, Google has to know that your website exists. The process of letting Google know that your website is out there (and should be indexed) is called “getting indexed by Google/Yahoo/Bing”. Once Google knows that your site exists, it will add your website to a long list (or index) of sites that it periodically crawls.The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically.
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