For anyone who has the time to read interesting things about the connection between Seo and Social Media , and about how Social Media Channels can improuve your web presence, we made a Top 10 Articles for you to read.
1. Richard Branson about Social Media
Richard Branson has this week talked of the importance of companies engaging with their customers via social media, calling on all companies to embrace the changes brought about by the rise of platforms such as Twitter and Facebook in his regular BusinessDay column.
The growth of social media as an influencing factor in our lives is truly breathtaking.
91% of American adults who are online use social media. Nearly a quarter of the total time spent online is on social networks. There are now over 800 million Facebook users in the world, with more than 200 million joining in 2011 alone. Nearly 40% of those 800 million log in every single day.
It is not just Facebook that’s growing either – Twitter is adding half a million users on a daily basis, and there is a new kid on the block that has managed to attract over 90 million users in just over half a year.
Remember back in the day when we worked from 9-5, nights and weekends were reserved for friends and family, and never the twain shall meet? Now that an estimated 23% of American workers telecommute, many use online social networks as a way to stay connected to co-workers and colleagues. Those who are chained to a company desk often use (or sneak onto) Twitter or Facebook to stay in touch with friends outside of work.
Social media gives marketers the opportunity to get the most out of the creativity of their consumers to promote their message, often at very low costs.
It makes it possible for marketers to go deeper into their demographic and allows them to engage with their audience in a channel selected and preferred by the latter.
To finish, social media provides possibilities for establishing direct, personal contact, which are not readily available to traditional marketing campaigns.
Perhaps Twitter will further position itself into becoming the newsroom of the future. Will Facebook shift its focus from paid ads to paid content, and make that long-awaited move into search? Possibly Pinterest will prove it has the legs to become the key player in social shopping. Or maybe, just maybe, somebody will have good things to say about Google+ (who doesn’t actually work at Google).
While the roots of social media can be traced back to email, USENET and the launch of the World Wide Web in the 1970s and 1980s, the phenomenon that we know and enjoy today found life with Friendster and Myspace (in 2002 and 2003 respectively), and then really took off when Facebook launched in 2004.
Since then, and over the past ten years, these platforms, alongside Twitter, Foursquare, Pinerest and Instagram have revolutionised how billions of people use these tools in their personal and professional lives, and the continuous emergence of new social networks continues to refine and advance our understanding of this space.
Social media has empowered businesses of all shapes and sizes across almost every industry to raise brand awareness, engage a global audience, boost website footfall and drive sales – providing they put in the work.
But it’s all about the conversation. Social networking by definition implies a two-way relationship, and brands need to be prepared to manage the bad with the good. No business model is perfect, and companies make mistakes. Are you ready to deal with the criticism?
Perhaps surprisingly, a recent survey revealed that just 29 percent of companies have a social media strategy in place, and two in five (40 percent) rated themselves as unprepared for online criticism.
8. 52 Cool Things about FaceBook
1. The average Facebook user has 130 friends.
2. More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) is shared each month.
3. Over 300,000 users helped translate the site through the translations application.
4. More than 150 million people engage with Facebook on external websites every month.
5. Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook.
6. There are more than 100 million active users currently accessing Facebook through their mobile devices.
Oh Twitter, how can you be so simple and yet so complicated at the same time? When I joined Twitter in 2007, I thought it was an amazing way to connect with cool people around the world. And it was! In fact, I ended up spending so much time on Twitter, that it wasn’t long before I realized I had become an expert—an expert in making Twitter mistakes. This thing was more complicated than I expected! This is one of the best articles about social media
10. 6 New Social Media facts that will surprise you
1.) Females Are Most Active Social Networkers
I found this to be one of the most interesting finds from the survey. Even more striking is that females account for 62% of all Facebook pageviews according to Nielson. If sorted by age group people between 18-34 years old were the most active people on Social Networks.
Interestingly, there are 2 networks for which male users dominate. On LinkdedIn and Wikia, men are more likely to log on than females each day.
2.) 23% Of All Time Spent Online Happens on Social Networks and Blogs
Close to a quarter of all our time we end up visiting Facebook, Twitter and other Social Networking sites, together with blogs and news sites. Second in line here is online gaming, that however only accounts for 9% of time spent.
The most important part here is that time spent is a lot more valuable than users. Twitter’s latest usage stats have also started to move away from overall users, to daily people signing in. Which Social Network is the stickiest one for you?